Wednesday, August 25, 2010

Testimonial - Joe Arkley


My time with the Coulson Organisation initially commenced in October 2006. Prior to this I was a retail manager for a well known shoe retail company. I enjoyed my time within the retail industry however soon began to realise that the financial potential in the industry was not what I aspired to and that I would have to wait for others to progress or move on before I could get my next promotion. I decided I wasn't prepared to wait and started looking for another career avenue to explore.

I discovered the Coulson Organisation by chance. The advertisement I responded to “Fun + Hard work = Money” really summed up what I was looking for.

The first thing I noticed about the business was the incredibly fun and enjoyable environment. I was also very impressed by the selfless support offered by everybody I met. This was the complete opposite experience I’d had to my job in the shoe shop. The ethics of the company and the people I were now working with gave me confidence that I was now finally on the right career path. I especially loved the fact that this business offers a fast paced environment with the opportunity to progress at your own individual rate.

My initial progression was incredibly quick within the business however I did come across challenges. The challenges I faced were due to the fact that I had no previous experience working in the industry and still had a lot of skills I was yet to develop. The financial rewards together with the fact I had the support of my colleagues and the Coulson Organisation Managing Director meant that I was able to overcome these challenges quickly.

The skills I have now developed have not just helped me with my career but also my personal life. I have had the opportunity to travel to many different cities and countries and now that I have completed the Business Development Programme I have access to much larger opportunities and find myself having the lifestyle I always wanted.

I am not just grateful for the time effort and money invested into me but also the little bit of luck I had on discovering the business.

Joe Arkley

Managing Director

Wednesday, August 18, 2010

Accredited Coaching and Personal Development

The last 18 months has seen a global recession, rising national debts and a huge increase in unemployment. However in the same period of time the Coulson Organisation has expanded from 1 to 3 Marketing Companies - A tremendous 300% growth! However we're not about to rest on our laurels. Our goal and expectation is to grow from 3 to 7 companies within the organisation over the next6 months!

Our approach to business and a key reason we continue to grow while so many other companies stand still is because we have energy, enthusiasm and a positive outlook in everything we do. Where other companies are cutting spending on training and developing,coaching investment continues to be our highest priority. In line with this ethos we now provide people included in our Business Development Programme the opportunity to obtain NVQ's and National Diploma's in areas such as Customer Service, Team Leadership and Management.

"By developing people and recognizing that they are our biggest asset we have seen unprecedented growth in the mist of so much economic hardship. True growth comes when people realize the value of personal development and coaching" - Dave Coulson, Managing Director.

Charity Roadshow By Coulson Organisation

Coulson Organisation now raised over £4.4 million for the charity clients we represent! The British Red Cross £1,510,493, National Deaf Children's Society £466,512, The RSPCA £286,251 ,WWF£314,357, VSO £129,129 .Collectively this is an amazing £4,407,479 raised. Well done to everyone in the organisation who has worked so hard to achieve such great results!

Friday, August 6, 2010

Q Awards

Q stands for Quality.

By Quality we mean signing up a long term donor for a charity.

The longer someone donates to a charity, the more cost effective the marketing campaign becomes for that charity.

At the Support Direct conference in Manchester it was the Coulson Organisation who claimed 4 out of 5 of the awards.

So well done to Ross Stokoe, Cheryl Stevens and Leo Bell all collecting Q Awards. Special congratulations to Ricky Gosling who was number one for quality in the north!

Wednesday, July 21, 2010

Coulson Organisation pinning on better strategies

Coulson Organisation Ltd is one company that takes direct marketing with a different prespective and approach. The company has implemented strategies that are specific and target oriented. One of UK most renowned company, Coulson has huge database of client which are catogorised into various segment enabling to sorted them easily.


Coulson Organisation Ltd helps its clients to deliver product by initiating better strategies and leads. The market requirement is reqularly monitored. The industry-specific approach of Coulson is designed to provide a maximum exposure product, generate leads and market them efficiently. The list of clients is growing. The extensive database is updated continuously, and segregated accordingly based on the demand in the market and supply. The clear concept of demand and the supply gives Coulson the chance to anticipate market behavior and move accordingly.

Thursday, July 8, 2010

Coulson Organisation- Applying Strategies for Better Marketing

Coulson Organisation Ltd that took shape in the year 2005 is a direct marketing company that promotes product and brand of its customer. With an intension to help client’s better gain market share, Coulson Organisation has been building on various strategies to create lead. The first thing the company deals in getting major share is to find the right kind of pocket to push in product on introductory basis. Once the ground is cleared, Coulson introduces various time-tested methods to see how these are to be implemented.

Coulson Organisation has skilled resources in hand who have thorough knowledge of how market and product is suppose to be introduced. The main success of the company many relies on the success of its people who have strolled to make a mark in the marketing segment. The main focus has been on how to increase the proficiency and gain maximum returns on their investment.

Couslon Organisation takes every project with a personal touch, the dealing is more transparent. The better the company understand the product makes it easy for them to run the show. Coulson has been doing it successfully all these years, and are likely to get on with much better track record in the coming days. The increasing client list has in many way shows how the company has delivered to its promise and how they tend to keep that consistent.

Thursday, July 1, 2010

Coulson Organisation, leaving behind footprints of success

Since the inception of Coulson Organisation Ltd in the year 2005, the company has earned this distinct reputation as a company that has excelled in direct marketing.

Coulson Organisation Ltd helps their client to deliver their product by inciting exciting sales and marketing campaigns. Our staff works on collective basis and share ideas, resources and knowledge with best practice methodology. Together we make every effort to help our customer achieve their targets and increase their brand awareness in the market in the most cost effective way.

We serve our client in a way that allows us to fetch better and explore new market, making it easier for our customers to penetrate the market. The growth of Coulson Organisation has been purely on the basis of its resources. We have a strong force of experienced marketing professionals who chalk out well-studied strategies. We market throughout every level of the company to contribute better outstanding success of so many of the clients that we represent.

Coulson Organisation Ltd philosophy has always been in the lead when it comes to make impact on any brand value of their customers. A clear idea about how to feed the demand against supply is the thing we are good forecasting at. The commercial planning and practice is the collective effort by Coulson’s staff and the key to our success that we are rated as the best marketing company.