Q stands for Quality.
By Quality we mean signing up a long term donor for a charity.
The longer someone donates to a charity, the more cost effective the marketing campaign becomes for that charity.
At the Support Direct conference in Manchester it was the Coulson Organisation who claimed 4 out of 5 of the awards.
So well done to Ross Stokoe, Cheryl Stevens and Leo Bell all collecting Q Awards. Special congratulations to Ricky Gosling who was number one for quality in the north!